what is the New “Street Fashion” in Europe
The founder of Ed Hardy, Christian Audigier, once said: “All of the designs are related with tattoos, actually, tattoos can be avoided of pain completely, you can see that the tattoos can be worn on your body, and I like people to wear my clothes in this way.”
Christian Audigier is the founder and designer of the brand, which is called “King of the Jeans”. Because Christian Audigier is very appreciate the classic tattoo designs created by Don Ed Hardy who is the godfather in the modern United States. So he bought Don Ed Hardy’s copyright, and brought the original ideas of the godfather into the fashion world, and launched a series of clothing called Ed Hardy .
Don Ed Hardy’s tattoo art was showed and collected by various of museums such as New York, San Francisco and so on; While Christian Audigier is the designer of several brands. When the tattoo godfather met the genius who is a cowboy, the sparks aroused by the cooperation of the two masters brought different but new sight to the for the fashion world, which re-defined the “street fashion” .
Christian Audigier had served many fashion brands in the past, including Diesel, Levi’s, Lee, Diesel, Fiorucci, American Eagle Outfitter and Von Dutch, who had a strong authority in the fashion world. In 2004, Audigier determined to launch his own clothing series, and his design inspiration was from the modern dress, retro fashion trend of the U.S. young people.
The exciting part of Don Ed Hardy’s tattoo is his superb composition and rich colors, which will make simple clothing lines become pleasing immediately. There are traditional tattoo designs of the U.S. in the design, including the most common eagle, skull and crossbones, daggers and nudes, while carps, dragons, tigers and squirrels are a new breed of cartoon creation relatively.
These designs not only reflected in the T-shirts, denim and accessories, but also use the design concept of Ed Hardy UK brand on the motorcycles and the bottle design of Energy Drink. Punk rock style also make Hollywood stars crazy, so if you like rock and roll, you should never miss it!
Ed Hardy clothing often use some e techniques such as mbroidery, washing, splash-ink and so on, which create a feeling of decadence, combining with the tattoo pictures such as the Eagle, tiger, skeleton skull and devil, Ed Hardy can produce a series of clothes. Therefore, it is loved by the general public, and the baseball caps with totem tattoos become hot commodities of high collection value.
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what is the New “Street Fashion” in Europe
Tags: Ed Hardy, fashion news
